Go from AI-DIY to AI-ROI
We fix the chaos. Think SOP, not slop.
We build prompts that interview you—not templates you have to hack. Our programs turn chaotic AI experiments into validated, team-shared workflows that capture your expertise, follow your Standard Operating Procedures, and scale your voice.
You’re in good hands! Join leaders from SickKids Hospital, Meridian Credit Union, and US Bank.
What We Mean By...
Workslop: AI-generated content that looks professional but creates more work downstream. Generic outputs that need heavy editing, hallucinated facts that need fact-checking, off-brand messaging that needs rewriting. You spent 10 minutes generating it and 2 hours fixing it.
Recipe Box: Your team's shared prompt library (Notion, SharePoint, or Google Drive) with validated workflows, quality checkpoints, and context. Not generic templates—your proven recipes that capture your voice, your standards, your expertise.
SOP: Standard Operating Procedures. The guardrails that keep AI outputs on-brand and on-point.
Why AI isn't saving you time (yet)
Your team bought the tools. They're experimenting. But the bottlenecks just moved—they didn't disappear.
SPEED TRAPS
Teams generate content faster—but spend 1h 54m extra per day cleaning up AI mistakes.
We train critical thinkers, not button-pushers.
VENDOR LOCK-IN
Most training teaches you to use their tool. When the tool changes, you're back to square one.
We teach you to own the capability, not rent it.
BRAIN DRAIN
Over-reliance on gen-AI makes teams passive creators.
We’ll help you build Standard Operating Procedures (SOPs) that protect your brand voice and preserve your team's judgment.
Start your transformation.
Stop experimenting. Start operating.
You don’t need more tools. You need a strategy for the ones you already have. Whether you need to establish a shared language, overhaul a specific workflow, or future-proof your leadership, we meet you where you are.
We offer three levels of engagement to move your organization from AI-DIY to AI-ROI.
How to Talk to Robots
AI literacy training that teaches you how to communicate with large language models more effectively
Go from chaos to clarity
Your team has heard the hype. They’ve played with the tools. But they’re likely doing it without a shared language, and still worried about being replaced. Stop the secret experiments.
In a single half-day session, we swap anxiety for capability. We get your entire team on the same page with a shared vocabulary and a safe environment to learn. What we cover:
- Prompting Fundamentals: Move beyond “magic words.” Learn the structural engineering of language to get consistent, high-quality outputs.
- Standardize: Get everyone using the same “9 Building Blocks” of highly effective prompting.
- The Expert Generalist: How to use AI to synthesize expertise, allowing your team to wear multiple hats without losing depth.
- Mitigate Risk: How to spot hallucinations, bias, and generic “workslop” before it creates liability.
- Preserve Voice: Learn “Ghostwriter Mode” and other tips to make your output sound like you, not a robot.
The Result: A team that isn't just using AI, but critiquing it, controlling it, and improving it.
What Your Team Will Actually Be Able To Do:
- Write production-quality prompts before leaving the workshop
- Debate how to use AI instead of whether to use it
- Spot hallucinations, bias, and workslop before it reaches clients & stakeholders
- Know exactly when to augment vs. automate vs. leave work untouched
- Stop hiding their AI use and start improving each other's prompts
$8k
- 1 half-day session (3-4 hours)
- 20-40 participants
- Workshop companion document + 2 weeks post-workshop Q&A access
Six months later, we're still using what we learned. — Marketing Director, Financial Services
SPARK™ Workflow Transformation
Better performance. Fewer bottlenecks. And you get started immediately!
Go from AI-DIY to AI-ROI
Your competitors are moving at the speed of AI—but without brakes or rails. That's not transformation. That's chaos waiting to happen.
⚡︎SPARK™ gives you both: the speed AND the governance.
In two half-days, we take your highest-friction workflow and rebuild it. Your strategists go deeper, yet cut research time in half. Your ops team stops drowning in process. Your creatives get hours back for the craft that actually wins work.
You walk out with tested prompts your team can use that afternoon. Not a roadmap. Not a deck. Working tools you own forever.
⚡︎SPARK™ is our proprietary 5-phase methodology for operationalizing AI in creative environments:
S — Spotlight: Map your actual workflows to find the true bottlenecks
P — Partition: Prioritize opportunities based on ROI and implementation complexity
A — Augment: Engineer production-ready prompts with QA & Human-in-the-Loop protocols
R — Refine: Validate over 7-14 days with quality metrics and time tracking
K — Keep: Build your shared Recipe Box so your IP stays in-house
In 3 words: Audit → Build → Scale
The result: 40-60% time reduction on targeted workflows without sacrificing quality.
$15k
- 2 half-day sessions
- 2-4 week validation period with async support
- Production-ready prompts for your actual workflows
Before SPARK, we were just stumbling around with AI. Now we have a roadmap where AI works best for our people. — VP Strategy, Marketing Agency
AI Action Lab
You've built the system. Now scale it.
This is your “Oh s**t!” insurance
The landscape shifts every week. New tools launch. New hires join. Old habits creep back. Without ongoing support, transformation stalls.
AI Action Lab is your insurance policy against backsliding.
Ten 60-minute sessions each quarter. We work on what matters most to your team—leadership strategy or hands-on workflows, your choice. Your strategists get new workflows mapped. Your ops team gets training for new hires. Your creatives get access to every tool in my kit.
You stay current without becoming an AI expert. I watch the landscape so you don't have to.
What We Cover Each Quarter:
- AI Landscape: Models, tools, and risks worth knowing (we filter the noise)
- Prompting Principles: Building Blocks and the Goldilocks Zone
- Expert Generalism: Synthesize multi-perspective expertise through AI
- Avoiding Atrophy: Protect critical thinking while leveraging AI speed
- Your Brand, Your Voice: Match tone without sounding robotic
- Workslop Defence: Human-in-the-Loop protocols that catch bad outputs
- SPARK™ Deep Dive: Full methodology for new use cases
- Recipe Box Mastery: Build your team's prompt library
- AI Champions: Train internal leaders to sustain momentum
- Future-Proofing: Governance, ethics, and responsible scaling
This isn't office hours where you show up with questions. This is structured capability-building where you leave every session with something you can use that afternoon.
$10k
- 10 sixty-minute sessions per quarter
- Optimal for 5-20 participants (leadership or cross-functional teams)
- Continuous access to Notion dashboard with latest prompts and resources
The AI Action Lab gave us permission to fail fast and learn together. We're no longer afraid of AI—we're excited about it. — Operations Lead, Healthcare
Workshop Capacity
All workshops: Optimized for 20-40 participants
AI Action Lab: 5-20 participants (leadership teams or cross-functional groups)
Smaller teams? Pricing remains the same—you get more individual attention.
Larger teams? Let's talk about multiple cohorts or scaled delivery.
Package Pricing
Transformation works best when it’s comprehensive and ongoing. Combine our offerings to accelerate adoption.
Foundation First
How to Talk to Robots + SPARK
(Save $1,000)
$22k
Leadership Strategic
How to Talk to Robots + AI Action Lab
(Save $1,000)
$17k
The “All In” Program
How to Talk to Robots + SPARK + AI Action Lab
(Save $3,000)
$30k
Trusted by leaders at
Meridian Credit Union SickKids Hospital Farm Credit Canada US Bank
City of Toronto University of Toronto Music Publishers Canada AFG& (Europe)
• 1,000+ professionals trained • 50+ workshops delivered • Millions of prompts tested
Industries We Serve:
Financial services, healthcare, creative agencies, professional services, education, government, and mid-market B2B. We adapt to your context—we don't force you into ours.
Is This Right for You?
You're a Great Fit If:
✓ You have 20-500 employees experimenting with AI in scattered ways
✓ You value capability building over tool-specific training
✓ You're willing to document what works across teams
✓ You care about brand voice, quality control, and human judgment
✓ You measure success by time saved and quality maintained
This Probably Isn't for You If:
✗ You want a generic "AI landscape" presentation without hands-on work
✗ You're looking for full automation that removes humans entirely
✗ Your organization won't share successful prompts across teams
✗ You need vendor-specific platform training (Copilot, Einstein, etc.)
✗ You're primarily a solo practitioner (our model works best with teams)
Too Clever by Half transformed our team from AI-skeptics to AI-champions in a single afternoon! Six months later, we're still using what we learned. — Marketing Director, Financial Services
We learned so much about prompting—but especially how to think about prompting. — UX Design Lead, Financial Services
Before SPARK, we were just stumbling around AI. Now we have a roadmap for AI implementation—but where it will work the best for our people. — VP Strategy, Marketing Agency
Don't become the tool! Jason has a way of simplifying the complex. He has pushed us into a new way of thinking about generative AI. — Director, Government Agency
Six rules for the AI era
Installing a new mindset is more effective than installing new tools.
Less A. More I.
Focus on the Intelligence (yours), not just the Artificial. AI is the amplifier, not the composer.
Don’t Become the Tool
Use AI to extend your thinking, not replace it. Your judgement is the product.
Average In, Average Out
Generic prompting yields mediocre results. Push toward the edges—be specific about your context, your voice, your standards.
Recipes, not Formulas
Like cooking, prompting is an art. Adjust to taste, audience, and ingredients.
Prompt Once, Proof Twice
You are Quality Control. Never publish raw output. AI suggests, humans decide.
Use AI to Use AI
Build meta-tools. Use prompts to write better prompts. Let AI interview you to capture your expertise.
Run by a creative director, not a tech bro.
I’m Jason Theodor—and I’ve played in traffic at the intersection of technology and creativity for over twenty years. AI is new, but experience is not.
As both a Creative and Experience Design (XD) Director, I’ve built professional teams from the ground up. I’ve read Org Design for Design Orgs. I’ve sat in those same meetings with clients, stakeholders, project leads…
I understand what great strategy, ideas, and execution look like. And they always have more to do with judgment than tools.
My signature approach? Prompts that interview you. Instead of handing you templates full of blanks to fill in, my tools ask the right questions to capture YOUR context, YOUR voice, YOUR methodology. That's how good prompts scale across teams without losing what makes your work yours.
Less A. More I.
SOP, not Slop! The Not-So-Hidden Cost of Chaotic AI
If you have a team of 10, and they each spend just 3 hours a week wrestling with bad AI outputs or staring at a blank cursor:
- 30 hours lost/week
- 1,440 hours lost/year (48 working weeks)
- At a blended rate of $100/hr, that is $144,000 in wasted time!
Our SPARK™ engagement easily pays for itself in 8 weeks, usually less
Source: Recent studies show teams spend an average of 1h 54m extra per day managing AI outputs—that's nearly 10 hours per week per person.
Start your transformation.
Book a call to see the tools in action.
In 30 minutes, we’ll diagnose one of your workflows — not a generic example — and you’ll leave with a clear picture of where and how AI can actually help your team.
Or email jason@toocleverbyhalf.ai